MHP Meals UK Ltd indicators two-year deal as official present sponsor for IFE

Posted on Jan 24, 2023

MHP Meals UK Ltd, the UK division of the Ukranian world poultry big MHP, has joined IFE, Worldwide Meals & Drink Occasion as official present sponsor for its 2023 and 2024 occasions.

The deal marks a continuation of the MHP Meals UK’s introduction to the UK retail and foodservice market, having began buying and selling within the nation in December 2021.

As a worldwide model, Ukraine-based MHP employs over 30,000 folks and is a poultry associate around the globe, with workplaces throughout Japanese Europe, the Center East, North Africa and Southeast Asia.

The enterprise has a variety of bespoke merchandise, from uncooked stuffed to cooked and coated rooster merchandise. The corporate’s Ukraine HQ is totally self-sufficient, producing grain for animal feed, managing its personal farms and overseeing in-house cooking and processing.

A just lately launched €10 million Innovation Lab is on the coronary heart of the enterprise’s buyer focussed analysis and improvement, capable of replicate numerous foodservice environments, from darkish kitchens to avenue meals stalls to eating places, and produce merchandise designed to save lots of on labour and extra prices.

Aaron Gartshore, UK gross sales director commented on the corporate’s introduction to the UK market: “Whereas MHP is a number one poultry model throughout a lot of the world, we’re comparatively unknown within the UK market.

“The UK is a worldwide chief in relation to NPD and analysis & improvement, and as a part of our mission to stay on the forefront of latest product innovation, it is a key marketplace for us to comply with new tastes, traits, textures and applied sciences to proceed to supply our retail and foodservice clients with a world main product.”

IFE occasion director, Philippa Christer, added: “IFE is the right platform for MHP Meals UK to attach with a variety of patrons, resolution makers and enterprise homeowners throughout retail, wholesale and foodservice. We’re delighted to be partnering with the enterprise to develop the MHP model’s UK presence and introduce a complete new buyer base to their high quality poultry merchandise.”

IFE 2023 takes place on Twentieth-Twenty second March at ExCeL London alongside IFE Manufacturing, Lodge, Restaurant & Catering (HRC) and historic chef competitors Worldwide Salon Culinaire. To register for acomplimentary commerce ticket, go to ife.co.uk.